Ag

UI
Design

After understanding the user's problems and behavior, it's time to design the interface.

Typography

Color palette

Primary

Active

Disabled

Primary

Active

Primary

Primary

Active

Buttons

InPower

Community for Women and Non-binary individuals

Project

Overview

InPower, born as a Facebook group in 2014, has become a dedicated social media app for women and non-binary individuals experiencing online harassment.

Process

Research

We conducted a survey among the InPower community and gathered valuable feedbacks.

UX

UX Design

We sketched out our initial ideas based on user experiences

UI

UI design

An eye catchy quick-to-use interface to keep users engaged.

Research

We conducted a 10-question survey asking InPower users about their age, occupation, and what they are looking for in the InPower app.

Key user feedbacks

Age

73.4% of InPower users are in the 25-34 age range.

Occupation

An overview of InPower users’ occupation

Desired skills for improvement

The top 3 interpersonal skills that users want to improve on are: relationship building, mindfulness, self-expression,

Area of interests

The top 3 features that users find most engaging are: mental health, entertainment, and inspiring quotes and stories.

Informed by thorough user research, we developed detailed personas to better understand our diverse audience. The persona provides valuable insights into user demographics, behaviors, and preferences.

User persona

UX

Design

Based on user feedback and the company's current requirements, we developed the initial screen structure.

Goals/ main problem

Note

Given the project's focus on meeting the company's requirements, there isn't a specific problem statement. Rather, our goal is to design screens for the "resource library" tab of the app, encompassing four key features: magazines, blogs, self-development courses, and badges.

Structure

As there isn't a clear structure currently in place, we need to decide on the overall information architecture of the app. This includes determining the bottom navigation and how each feature is categorized under the resource library.

User Flow

Sketches

Wireframes

Hi-fi screens